UzCarlsberg opens first visitor center in Uzbekistan
01/07/2018 10:49
UzCarlsberg opens first visitor center in Uzbekistan
01/07/2018 10:49
Tashkent, Uzbekistan (UzDaily.com) -- On 27 June 2018, a solemn opening of the Visitor Center of the UzCarlsberg plant took place. Now the European tradition of organizing sightseeing tours for tourists and local residents to factories of major global brands will also develop in Uzbekistan.
UzCarlsberg brewery, the only manufacturer of foreign licensed brands in Uzbekistan, built the Visitor Center with an area of 400 sq.m. The project was completed in a record 2 months.
Visiting of the Center UzCarlsberg, located on the territory of the plant, will be available for everyone over 20 years old. The program, compiled in the format of the quest, was simultaneously rich and easy to comprehend. Visitors will have an opportunity to get acquainted with the history of famous international brands, learn more about the traditions, values and philosophy of the company, view the exposition with UzCarlsberg products, make a memorable photo in the photo zone and walk with a cognitive excursion through the plant. The guide will pay special attention to the millennial evolution and history of improving brewing technologies, as well as strict quality control system at the UzCarlsberg plant.
"The world is in a constant movement: people’s interests cover an ever wider range of issues. The consumer begins to be interested not only in the taste characteristics of the product, but also in the history of the brand and the production processes. The opening of the Visitor Center in Tashkent is our way of reducing the distance between the buyer and the business. If you are interested in the case of an international brewery, you want to see modern production and learn more about the company’s products, then welcome to the Visitor Center for UzCarlsberg, "said Nadav Geller, director of UzCarlsberg.
When building an innovative facility, the experience of foreign countries was taken into account. Over the years of activity, the group of companies to which UzCarlsberg LLC belongs, has gained a lot of experience in organizing factory tourism. For example, the Visitor Center in Copenhagen has become a real attraction of the capital of Denmark. Annually it is visited by about 500 000 people.
"The architectural bureau suggested several design options, and we decided to stay at the atmosphere of a fashionable loft-style bar: the severity of the Venetian plaster and the dark wood of the walls is diluted with dynamic corporate colors," Oynur Salikhova, marketing director of UzCarlsberg, said.
The visitor center UzCarlsberg will allow to demonstrate export potential and high quality of goods produced in Uzbekistan to tourists. In the local market, the Center is focused on building relationships not only with B2C, but also with the B2B segment. During the sightseeing tours the partners of the company will be able to obtain full information about the consumer properties of the product and advice from UzCarlsberg marketers. Also on the territory of the Center will be educational events and lectures on the exchange of experience from foreign specialists.
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