Tashkent, Uzbekistan (UzDaily.com) — China’s SOUEAST has announced the opening of its first showroom in Uzbekistan, marking a new milestone in the brand’s development in Central Asia.

The opening ceremony, held on January 14 in the historic city of Bukhara, is a significant step in the company’s strategic development, confirming its intention to establish a strong presence in the Uzbek market and provide local consumers with top-notch service, innovative vehicles, and professional maintenance.

The showroom’s opening in Uzbekistan is part of SOUEAST’s plan to expand its presence in the region, following a successful debut in Tashkent. The brand continues to make strong progress, offering clients not only modern car models but also a unique experience in vehicle selection, purchase, and maintenance.

Innovative Approach and Stylish Showroom Design

SOUEAST’s first showroom in Uzbekistan is located in picturesque Bukhara, at Gazli Shoh Street, 500. Covering 440 square meters, the showroom features a modern design and offers customers a comfortable space to explore and test vehicles. The showroom is divided into several functional zones: a spacious exhibition area with the brand’s best car models, a children’s play area, and a corner dedicated to learning about the brand.

The showroom also includes a service center where SOUEAST vehicle owners can have their cars serviced, undergoing diagnostics with professional factory equipment. Only original spare parts are used for repairs, ensuring the reliability and long lifespan of the vehicles.

Key Models That Capture Attention: S09 and S07

Among the key exhibits in the showroom are two premium models from SOUEAST that have sparked great interest among local car enthusiasts.

The S09 model stands out with its elegance, high-quality materials, and top-notch features, making it perfect for luxury car lovers.

The S07 model combines modern design with intelligent technology, offering drivers smart features that make driving both comfortable and safe.

Customers will have the opportunity to not only admire the appearance of the cars but also test them in practice, evaluating their power, comfort, and advanced technologies. Every visitor will be treated to personalized attention, receiving complete information about the models and a unique driving experience that will help them make an informed decision.

In celebration of the showroom’s opening, SOUEAST customers can take advantage of a special offer: the S09 and S07 models are available at exclusive prices, making the purchase even more attractive.

Future Plans for the Uzbek Market: SOUEAST’s Ambitious Goals

SOUEAST has ambitious goals for the Uzbek market, and the opening of the first showroom is just the beginning of their journey. By 2026, the company plans to expand its network in the country to 14 locations, increasing market coverage and enhancing the brand’s competitiveness.

Furthermore, SOUEAST offers its customers peace of mind regarding the quality of its products. Owners of the S09 and S07 models can rely on a 5-year or 200,000-kilometer warranty, highlighting the company’s commitment to providing not only high-quality vehicles but also exceptional service at every stage of purchase and operation.

Global Strategy Implementation

The opening of the showroom in Uzbekistan is only the beginning of SOUEAST’s global strategy, aimed at expanding its presence in international markets. The company is actively strengthening its position in Central Asia and other regions worldwide, opening new sales points, offering innovative solutions to customers, and ensuring a high level of service.

The long-awaited opening of the showroom in Uzbekistan creates new opportunities for local car enthusiasts, while SOUEAST continues its global expansion, offering customers modern vehicles with cutting-edge technology and exceptional service.