Profitability of private TV channels discussed in Tashkent
03/02/2015 11:45
Profitability of private TV channels discussed in Tashkent
03/02/2015 11:45
Tashkent, Uzbekistan (UzDaily.com) -- National Association of Electronic Mass Media of Uzbekistan hosted a master class of pro-rector of Institute of Business and Law of Moscow, dean of advertisement, marketing and management Andrey Zybkin titled “Improving profitability of private television channels in Uzbekistan: national and international experience”.
Director of Jizzakh-based Bakhtiyor Shahboz TV channel Bakhtiyor Eshonkulov said that the master class was actual and it will help to improve advertisement departments of non-governmental mass media. He said that the event was helpful.
During the master class, the participants familiarized with mechanisms of search for advertisers and efficient work with them, improved their commercial communication skills and creating favourable conditions for negotiations.
Andrey Zybkin said it was pleasant to hold the master class in Tashkent. He said that Uzbek people are always open to receive new knowledge and expressed hope that mass class was useful for representatives of media of Uzbekistan.
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