The quiz was held from 20 October to 15 September. The quiz was held in question-answer format and each fifth question was on UCell.

Over 50,000 UCell subscribers from all regions of Uzbekistan participated at the quiz. Coscom said over 200 received souvenirs and gifts from UCell.

Three winners received unlimited packages of voice communication, Internet, SMS, MMS within Uzbekistan for six months. The winners of the second place received 2,000 free minutes, 200 MB Internet traffic, 200 SMS, 200 MMS per month within six months. Third place winners got package of 1,000 minutes, 100 Mb Internet traffic, 100 SMS and 100 MMS per months within six months.