Tashkent, Uzbekistan (UzDaily.com) —  Wildberries is boosting the export potential of Uzbek manufacturers and supporting local businesses’ expansion in online markets. In the first nine months of 2024, sales of goods by Uzbek entrepreneurs on Wildberries surged 87 times compared to the same period in 2023, as reported by the company’s press service.

Uzbek products, particularly clothing and home textiles, are highly popular. Sales of T-shirts grew by 40%, bath towels by 35%, pajamas by 40%, long sleeves by 49%, sportswear by 34%, and bed linens by 112%. The primary demand for Uzbek textiles comes from Russia, where clothing sales increased by 66% and home textiles by 75%.

The export of Uzbek clothing also grew in other Wildberries markets: 124% in Belarus, 140% in Kazakhstan, 192% in Kyrgyzstan, and 23% in Armenia. Sales of Uzbek food and tableware are also on the rise, with food exports to Russia up 78%, Belarus up 105%, Kazakhstan up 165%, and Kyrgyzstan up 285%.

The most in-demand Uzbek brands include “Modjimoda” (clothing and textiles), “Letto” (bed linens and towels), “CHELEBI” (sportswear), “t-sod” (pajamas and T-shirts), “OMSA” (underwear and socks), “UZcotton” (long sleeves and T-shirts), “HappyFox” (colorful clothing), and “Nefertiti” (bedspreads and towels).

Wildberries is also experiencing growth in online purchases by Uzbek customers, with clothing sales up 95%, health products 80%, footwear 61%, kitchenware 59%, accessories 49%, books and media 47%, cosmetics and perfumes 44%, toys 38%, household appliances 35%, and food 16%. The top 10 most popular items among Uzbek buyers include tea (+2455%), food and plant extracts (+323%), wellness cosmetics (+264%), brooches (+212%), greeting cards (+197%), long sleeves (+174%), perfumes (+160%), suits (+157%), dresses (+154%), and home fragrances (+140%).

Wildberries supports local businesses by offering Uzbek- and Russian-language training for opening pickup points, entering the online platform, and managing sales effectively. Since the beginning of 2024, Wildberries’ PRO Center for Development and Support has trained about 500 entrepreneurs and local business owners. In partnership with the Ministry of Investments, Industry, and Trade, as well as the Uztextile Association, on-site training has been provided in both major and smaller cities across Uzbekistan.

For pickup point operators, space requirements have been reduced from 70 to 30 square meters, with additional financial incentives introduced. Currently, there are over 2,600 potential locations for new pickup points in cities like Tashkent, Nukus, Margilan, Jizzakh, Fergana, Urgench, Angren, and Navoi.

Support for women’s entrepreneurship is also expanding. Under a memorandum with the Association of Women and Girls of Uzbekistan, training for digital skills and online business promotion will be provided, including seminars across regions to familiarize women entrepreneurs with Wildberries’ business tools.