Tashkent, Uzbekistan (UzDaily.com) -- According to Humans, in the pre-holiday week, spending increased by 20%, the average check by 5%.

In the period from 1 March to 8 March, the purchasing activity of residents of Uzbekistan increased by 14% compared to the previous week, the volume of spending increased by 20%, and the average check - by 5%. Spending on cosmetics, accessories, event tickets, restaurants and taxis increased the most. The average check for flowers jumped 2.2 times compared to the same period in 2022. Such data are provided in a study by Humans.

Gifts for loved ones

In the pre-holiday week, spending on cosmetics increased by almost 7.5 times compared to the last week of February, the average check also increased significantly - 6.5 times. The number of purchases in clothing and accessories stores increased by 40%.

Household goods (dishes, textiles, decor) were also in high demand: spending in this category increased 2.4 times, and the average check doubled. Uzbekistanis also spent 1.7 times more money in bookstores during this period, the average check grew 1.6 times. Goods for sewing and needlework were also popular - the number of purchases increased by 25%.

In addition, in the first week of spring, people began to purchase various household appliances more often. Consumer activity in this category of goods increased almost 1.5 times.

Cultural program

In the pre-holiday week, the demand for tickets for various cultural events jumped: expenses for this category increased significantly - almost 6.5 times compared to the last week of February, and the average ticket - 3.2 times. A ticket to a performance or a concert can be both a great gift and an excuse to attend an event and have fun on a holiday.

"Table for two, please"

Lunch or dinner at a restaurant is a great opportunity to have a good time with family, friends or colleagues, and also to celebrate a holiday. Thus, from March 1 to March 8, Uzbeks visited restaurants and cafes 2.2 times more often than a week earlier, and expenses there increased by 36%.

Holiday with family

Many also prefer homemade family dinners on this day. Thus, in the first week of March, compared with the last week of February, the demand for food products increased - the expenses of Uzbeks in supermarkets and grocery stores increased by 31%, and the average bill - by 20%. People also began to spend 3.8 times more in liquor stores, and the average check there doubled.

Delivery on schedule

Pre-holiday excitement is always an attempt not only to have time to buy gifts, but also to deliver them to their destination. It is not surprising that many Uzbeks decided to use the courier service - they made orders for delivery 3.5 times more often than a week earlier. And the cost of courier services increased by 2.5 times.

Travel in comfort

During the holiday week, people began to use a taxi 16% more often, and the cost of this type of transport increased by 22%.

Travel within the country and abroad

In the week before the holiday, many residents of Uzbekistan went abroad. Thus, from 1 to 8 March, the demand for international roaming among Humans users increased. Compared to the last week of February, the number of roaming subscribers in Kazakhstan, Tajikistan, Turkey and Russia increased by 20%, by 29% in the United Arab Emirates, and by 40% in Saudi Arabia.

Uzbekistanis also actively traveled around the country: the cost of passenger rail transportation increased almost 10 times, and the average bill - 6 times.

“Superapp Humans is becoming the main digital assistant of Uzbeks not only in everyday life, but also on holidays. On the eve of March 8, we recorded a growing demand for buying gifts and preparing for the holiday - the number of transactions with Humans VISA bank cards increased by 14%. Users were more likely to buy cosmetics and household appliances, go to the theater and concerts, order a taxi, and also invest more in joint vacations.

Researching user habits helps us make the Humans product better – for example, we are constantly improving the cashback program. Now it can be exchanged for goods and services inside the superapp - a new smartphone, smart watch or TV - for yourself or as a gift. Thanks to special cashback conditions, Humans customers are more likely to make large purchases with a card, rather than in cash, as before - this is how they earn from each purchase, including from expensive gifts for March 8th. This is how our ecosystem helps users save money, but at the same time not deny themselves anything,” commented Anton Martynenko, Big Data Analytics Director at Humans.