Tashkent, Uzbekistan (UzDaily.com) -- The Single Republic Processing Center informs about the rebranding of the Uzcard interbank payment system logo.

Studying the experience of a number of foreign countries and analyzing the cooperation of our company with international financial sector companies has led to the need to form a new image of the Uzcard payment system, the company said.

The specialists were faced with the task of acquiring new values, qualities and adding creativity to the new logo, which is the main identifier of the interbank payment system. The development process took into account the perception of the new logo by users of the Uzcard interbank payment system.

According to the developed concept, the new logo consists of a letter element and a text block. The image of the card is depicted in the letter element of this logo. At the same time, the integrated element of the sun at the corner of the sign reflects the energy, strength and capabilities that the Uzcard system provides to users.

Blue is selected as the most used color in the finance category. The orange color of the logo conveys energy and accessibility.