Tashkent, Uzbekistan (UzDaily.com) — Uzbekistan’s Competition Development Committee has proposed new, clearer regulations governing sales promotions and discounts. A draft document has been published for public review.

According to the proposed rules, promotions and discounts will be entirely prohibited for alcoholic beverages (including beer and wine), tobacco products, and nicotine delivery devices.

A discount will only be considered valid if the previous price is indicated — defined as the lowest price recorded during the previous 30 days. Additionally, the discounted price must not be displayed in a larger font than the original price, in order to prevent misleading consumers.

The draft also bans the practice of artificially inflating prices prior to announcing a “discount,” and requires that tax authorities be notified at least 10 days in advance of any planned promotional campaigns.

Retailers must clearly communicate all terms and conditions of a promotion, including its duration, the list of products involved, and other key details. Once a campaign begins, its conditions cannot be altered, and sellers are obligated to ensure adequate stock of discounted items.

Discounts must be expressed explicitly — either as a percentage or in monetary terms. In cases where the price is reduced for specific reasons (such as approaching expiration dates, seasonality, packaging defects, or incomplete sets), that information must be clearly disclosed.

If obtaining a discount requires registration or the provision of personal data, sellers are required to comply with personal data protection laws and must inform consumers of the purposes and terms of data processing.

The proposed measures aim to protect consumer rights, prevent unfair competition, and enhance transparency in the retail market.