Uzbekistan is country with the unique landscape, rich historic-architecture heritage, unique culture and hospital people. Uzbekistan has great history and was center of Great Silk Road. Uzbekistan presented all these at WTM-2011.

National stand of Uzbekistan, which presented great tourism potential of the country, was developed by Uzbektourism, Uzbekistan Temir Yollari and Uzbekistan Havo Yollari. Such private tour operators as Afsona Travel, Orient Voyages, Sitara International, Zeraflex Tours, and Dolores Travel Services made their contribution.

According to operators, the London fair, which was held in B2B format, allows to familiarize with global tourism trends, development of tourism industry, sign new contracts and establish cooperation with foreign partners.

World Travel Market is important event in tourism industry. Representatives of over 170 countries and 6,000 exhibits participate at the fair.