Tashkent, Uzbekistan (UzDaily.com) — The Chairman of the Committee for Tourism of Uzbekistan, Umid Shadieev, met with the leadership of the renowned Spanish football club Atlético Madrid.

During the meeting, the parties discussed potential collaboration to promote Uzbekistan’s tourist image on the global stage, leveraging the popularity and international reach of the club.

Specifically, the discussion focused on increasing awareness of Uzbekistan as an attractive tourist destination, conducting joint advertising campaigns aimed at introducing the global audience to the country’s rich cultural and historical heritage.

This meeting represents an important step in the strategy to promote Uzbekistan’s tourism potential abroad and opens new horizons for implementing an effective marketing policy in the tourism sector.