Tashkent, Uzbekistan (UzDaily.com) - UNWTO invites Uzbekistan to join the gastronomic campaign by presenting the country’s traditional dish and making a special contribution to the development of the #TravelTomorrow campaign, involving a large number of countries and tourist destinations around the world.

This is stated in a letter from the Secretary-General of the UNWTO (World Tourism Organization) Zurab Pololikashvili to the Deputy Prime Minister of the Republic of Uzbekistan, Chairman of the State Committee for Tourism Aziz Abdukhakimov.

“Gastronomy is much more than just cooking, just like tourism is much more than just traveling. I suggest you join the gastronomic campaign by presenting one traditional dish of your country,” the letter says. According to the UNWTO Secretary General, this will provide an opportunity to remind the world of the key values that determine the resilience of tourism: from discovering and respecting different cultures to protecting the environment, promoting decent jobs and contributing to sustainable development.

According to him, among these values, gastronomy occupies high positions as a reflection of culture, heritage, traditions and conveys a sense of community. “While millions of people are sitting at home, we can help them get closer to the tourist destination of their dreams through the taste of local dishes. This is a new project planned by the UNWTO to launch as part of the #TravelTomorrow campaign,” the letter reads.

Since tourism is one of the sectors most affected by the crisis, at such a time it is important to solve the problems associated with coronavirus together in common and in solidarity, paying special attention to the human resources of the industry. This is the main goal of the campaign #Travel tomorrow, which will be launched in late April. It should be noted that this is the second letter from the UNWTO Secretary-General Zurab Pololikashvili to Aziz Abduhakimov during the pandemic.

The first letter contained recommendations for mitigating the consequences of the situation. This indicates close and reliable relations between the World Tourism Organization and the State Committee for Tourism Development of the Republic of Uzbekistan.

The parties regularly exchange views on mitigating the effects of coronavirus and further developing cooperation in the post-pandemic period. This cooperation will certainly be effective in a new approach to the concept of tourism in a pandemic and its consequences, the development of new tourism products in our country, the development of certain types of tourism.