Tashkent, Uzbekistan (UzDaily.com) -- UMS will start phased rebranding from 2019. With the new year, the company will provide mobile services under the brand Mobiuz, the press service of the operator said.

The operator noted that the rebranding of UMS is a necessary and expected step in transformation of the company. After all, the UMS has received radically new directions and incentives for the development of activities.

The mobile operator has been tasked with the phased provision of the most complete coverage of the territory of the Republic of Uzbekistan by connecting to the global Internet at the level of developed countries, ensuring the provision of all public services exclusively through the operator’s data processing centers.

The company also, along with its current activities, has become an operator of public services, is introducing government mobile communications and a cryptographically protected first national UzChat messenger.

In addition, the Unified National Project Management Information System, blockchain solutions for the public sector, and digitized public services for the population are being created on the UMS platform. All this will make it possible to develop an e-government system, implement information systems in public administration, and implement a unified state policy in this area.

The rebranding began in December 2018 with development of the name, color identification and other parameters of the brand. Further rebranding will be carried out in stages.