UMS Director-General Dmitry Nagorniy said that when the company studied the market before launch of the company in Uzbekistan, UMS found out that the people are ready to use new technologies and experience need in them and expect active work from telecommunication sphere in the area. Therefore, it is important to emphasize that the focus of UMS – value of customers, their commitment to the development, determination and a desire to be participants of change for the better and new discoveries.

The operator said that TV, outdoor billboards, print media and Internet outlets are used to promote the UMS. The operator introduced its slogan “Communication operator, as it should be” when it started operations in Uzbekistan.

Dmitry Nagorniy said that it is not just advertisement phrase. This is manifesto with which the operator shows its relation to its obligations before the subscribers. It is closely connected with the mission of the UMS – develop and support respect of the people to their own demands, demonstrate every day right of the customers to high quality of communication, he noted. Saying that UMS is the operator, as it should be, the company set a goal to strive to do more than the growing expectation of the subscribers.