“65 years – is a considerable period, but we remember and honor veterans who fought against fascist in the war. If you want to express your gratitude at any possible amount you may send SMS message to 0770 – $ 0.20 or 1770 – $ 1 (including VAT). All collected amount will be transferred to "Nuroniy" Republican Fund for Support of Veterans”, the operator said.

"Nuroniy" Republican Fund provides moral, material and medical support to the war veterans and elderly people in whole country.

Transparency in this kind of charitable project is very important, that’s why you may visit www.ucell.uz website where you may see reports on donations received by the SMS campaign.

Duration of the campaign is from 8 April 2010 to 30 April 2010.

FE Coscom LLC was founded in 1996. As of June 2008, the company began rendering services of mobile communication under the UCell brand. The company's subscriber base exceeded 5 million at the end of 2009.

UCell is part of TeliaSonera. TeliaSonera provides telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera is now in 20 markets with close to 460 million inhabitants. The number of subscriptions in 2009 reached over 147.6 million. For the year 2009, TeliaSonera's net sales amounted to approximately US$14.3 billion and TeliaSonera had around 30,000 employees.

In the emerging markets of Eurasia, TeliaSonera has majority holdings in leading mobile operators in Kazakhstan (Kcell), Azerbaijan (Azercell), Georgia (Geocell), Moldova (Moldcell), Tajikistan (Tcell), Uzbekistan (Ucell), Nepal (Ncell) and Cambodia (Star-Cell). TeliaSonera is also a minority owner of MegaFon in Russia and Turkcell in Turkey.