This innovative advertisement technology uses powerful hologram projector, which creates realistic image. Acoustic support provides opportunity to deliver speech.

On 5-6 February 2011, visitors of several popular trade and entertainment complexes in Tashkent city were able to see projection advertisement from UCell. The advertisement campaign was dedicated to launch of new tariff plan Poltora (One and half).

In this advertisement campaign, the company used special figures, which looked like real persons. They spoke about advantages of new tariff plans and services of UCell.

The advertisement campaign was held at Mega Planet, Turkuaz, Kontinent, Korzinka na Turkmenskom, Korzinka Airport, as well as Central Sales and Service Office of UCell – Mobile City.

The operator claimed that new advertisement product attracted interest of large number of people. The company added that continue campaign at above mention complexes on 11-13 February 2011.