Tashkent, Uzbekistan (UzDaily.com) -- First Deputy Minister of Culture and Tourism of the Republic of Uzbekistan Ulugbek Agzamov held a meeting in the form of a videoconference with the head of the commercial service of the British corporation BBC World News Eurasia, general producer of Dars Films Sergey Stanovkin. He also met with Imran Ahmad, CNN Corporation’s regional director for Asia and Africa.

For information, in 2022, the ministry, together with the BBC World News international TV channel, the corporation and its news portal, launched an advertising campaign to promote the rich tourism potential of the country.

It is worth noting that the BBC continuously broadcasts in more than 40 foreign languages and is the world’s largest news television company with more than 23,000 employees.

The film crew of the corporation also visited Uzbekistan, where they filmed special videos about tourist cities, landscapes, gastronomy, crafts and traditions of the Uzbek people, which were subsequently shown on the TV channel and published on the website www.bbc.com. In addition, this site contains an article about Uzbekistan, in which journalists write about the colorful cultural and historical heritage of Uzbekistan, about such folk heroes as Amir Temur and Mirzo Ulugbek, who made an invaluable contribution to the development of world history and science. Particular attention is paid to the Uzbek national cuisine, the rich architecture of the ancient and modern cities of Uzbekistan.

The BBC website also has advertising banners for Uzbekistan in the "Travel and Culture" section. Each product reflects the national tourism brand of Uzbekistan.

During the meeting, S. Stanovkin emphasized that thanks to the projects implemented by the Ministry of Culture and Tourism of Uzbekistan, the attractive image of our country as a tourist destination is being strengthened, and its cultural, historical, architectural and gastronomic diversity is becoming increasingly popular.

In addition, an exchange of views took place on the further development of cooperation with the BBC, in particular, the continuation of a joint PR campaign in 2023, the implementation of projects and events on the information platforms of the British Broadcasting Corporation to promote the tourism potential, rich history, culture and traditions of Uzbekistan.

It is worth noting that the meeting with Imran Ahmad, CNN’s regional director for Asia and Africa, was a success.

During the negotiations, issues of cooperation with the TV channel on the implementation of an advertising campaign to promote the tourism potential, rich cultural and historical heritage of Uzbekistan were discussed.

Instead of information, the project stipulates the display on the international TV channel and its website of special videos and materials about Uzbekistan in foreign languages and covers the countries of North America, Europe and Asia.

Ahmad shared his impressions about trips around our country, the existing rich tourism potential. In addition, CNN channel shared its experience of cooperation with the public and private sectors of Uzbekistan, as well as promoting foreign countries through the corporation’s existing platforms.

As a result of the negotiations, an agreement was reached on the implementation of a joint long-term PR campaign with the CNN television channel, as well as projects to promote the tourism potential, rich history, culture and traditions of Uzbekistan on the information platforms of the corporation.