Tashkent, Uzbekistan (UzDaily.com) -- Odnoklassniki’s audience metrics are necessary for marketers to prepare advertising campaigns. In some countries, cultural differences can significantly affect the consumption of content on social networks, so it is important to know local metrics.

Besides Russia, Odnoklassniki are used all over the world. Most of all, OK are popular with residents of Uzbekistan, Belarus, Moldova, Georgia, Kazakhstan, Armenia, Tajikistan, as well as Germany. At the same time, the social network interface has been translated into local languages.

To make it convenient for users from neighboring countries to plan promotion in OK, media kits were released for Uzbekistan, Belarus and Moldova. Each document contains information about the country’s audience, as well as metrics of user activity that are common to all social networks. Advertising tools are illustrated with local examples.

The Insideok blog now has a section for materials about neighboring countries to make it easier for professionals from these countries to find information. Also, OK invites specialists to share their cases and reflections on SMM in their country with blog readers.