Tashkent, Uzbekistan (UzDaily.com) -- On 27-28 April, the first Jolbors Business Summit will be held in Tashkent - a Central Asian summit for entrepreneurs, business development experts, marketers and brand managers. The purpose of the event is to help create a strong business environment through the unification and development of its participants.

The organizers of the summit are the creators of the largest marketing and advertising festival in Central Asia, Jolbors Festival, which has been bringing together market experts and developing the industry for 12 years.

According to the co-founder of the Jolbors project, Sabine Reingold, the idea to hold a large business summit was born from the problem of misunderstanding between specialists and insufficient immersion of one side in the processes of the other, which often leads to a slowdown in the development of the business environment.

“Over the years of successful development of the communications and advertising market through the Jolbors Festival, we realized that for a real leap, business lacks the synergy effect - when all its parts work as a single coherent system. That’s why we created Jolbors Business Summit. We want every participant in the business chain: owner or marketer, entrepreneur or creator to see strength in each other. And so that each participant in this chain grows their expertise through the exchange of experience, discussion of business cases, networking, developing the business environment in which we work,” comments Sabina Reingold, co-founder of Jolbors Business Summit.

The Jolbors Business Summit program has 3 blocks:

Experts give lectures on business development based on real cases. A case study format is also planned - joint presentations by business managers and marketing directors who will share business cases. Managers will reveal cases from the perspective of business approaches, and marketers will discuss how marketing tools helped in solving business problems and achieving the desired results. This event will take place on 27 April.

Practical labs – master classes on business growth and development, marketing, based on real briefs. Participants will be able to practice their skills by solving business problems. These events will take place on 28 April.

Jolbors Business Breakfast is a business breakfast with experts in a chamber format, thanks to which participants will be able to discuss current issues on business development and growth. The Breakfast will be organized on 28 April.