Tashkent, Uzbekistan (UzDaily.com) — On 26 September 2024, the global presentation of the SOUEAST brand was successfully held at Magic City in Tashkent.

The event showcased the luxurious D-class SUV S09 and the urban intelligent SUV S07, marking a new chapter in the history of the SOUEAST brand.

This event symbolizes SOUEAST’s commitment to the values of the "EASE" concept, providing modern urban residents with an easy and comfortable lifestyle and setting a new trend in urban fashion.

Successful Global Premiere of the SOUEAST Brand 2024 at Magic City

A Youth-Oriented Strategy: The Ease of Urban Living

The main theme of the event was the concept of "EASE YOUR LIFE," targeting the younger generation of urban residents. The two new models, S09 and S07, which combine style, comfort, and advanced technologies, were officially presented at the launch.

The brand color of SOUEAST — "heart-orange" — symbolizes warmth, bringing a sense of coziness to the bustling life of the metropolis and offering users a comfortable and relaxed lifestyle.

SOUEAST merges international management methods with world-leading technologies, creating modern manufacturing processes. In the future, the company plans to actively invest in innovations through the construction of modern factories, quality control, efficient coordination of the supply chain, as well as attracting talent and developing technologies.

SOUEAST’s Vice President, Mr. Ke, stated: "Through comprehensive development of sales channels, SOUEAST aims to cover over 80 markets and establish 1,500 dealer networks worldwide by 2029. By 2030, 10 assembly plants and 3 manufacturing centers will be built to fully meet customer needs in various countries."

Strengthening Market Position in Uzbekistan: Partnership and Development

Uzbekistan, known as the "land of gold," is famous for its diversity and hospitality. Active bilateral cooperation between China and Uzbekistan opens up tremendous market potential. Uzbekistan became the first country where SOUEAST launched its global strategy, symbolizing the continuation of historical cooperation along the ancient Silk Road and supporting the "One Belt, One Road" initiative.

In May of this year, SOUEAST opened its first overseas subsidiary in Uzbekistan, marking an important step toward localization and a deeper understanding of local consumer needs. SOUEAST Motor Uzbekistan’s General Director, John Lee, stated: "We intend to create a dealer network that covers the entire country. By 2026, we plan to open 40 dealer centers across Uzbekistan to ensure competitiveness and accessibility of sales. SOUEAST has also developed numerous after-sales support programs, including a 5-year warranty for 200,000 km, which significantly exceeds market averages. All this is to provide Uzbek consumers with confidence and reliability."

World Premiere: The Embodiment of Urban Luxury and Intelligence

During the presentation, the debut of two models took place — the flagship D-class SUV S09 and the intelligent urban SUV S07.

The S09 is aimed at business clients and families who value comfort during city and nature trips. The model features a stylish design, spacious interior, and excellent handling. The S09 PHEV version was also introduced during the presentation and is now available for order.

On the other hand, the S07 is designed for young people, offering trendy design and intelligent technologies for comfortable daily and rural trips. SOUEAST’s Executive Vice President, Mr. Dai Lihun, noted: "The S09 and S07 models were created based on in-depth market research to meet the needs of various user groups. The simultaneous launch of these models underscores our commitment to a customer-oriented principle. In the future, we will continue to delight our customers with a variety of new products."

Global Premiere of SOUEAST: Launch of Models S09 and S07

Creating an "EASE" Ecosystem: A New Urban Culture in Uzbekistan

SOUEAST not only strives to provide high-quality vehicles but also actively builds an "EASE" ecosystem for its users. At the event, it was officially announced that the famous singer Rayhon Ganieva has become the brand ambassador for SOUEAST! In the future, SOUEAST, together with Rayhon and her inspiring melodies, will continue to explore the delights of urban life and share this experience with the young generation of Uzbekistan.

Rayhon Announced as SOUEAST Brand Ambassador

The global presentation of the SOUEAST brand not only marks the beginning of a new phase for the company in the Uzbekistan market but also serves as an important step in exploring future modes of transportation.

In the face of global competition in the automotive market, SOUEAST will strive for further development of advanced technologies and creation of products focused on customer needs, providing the residents of Uzbekistan with diverse and modern solutions for a comfortable urban life.

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