The campaign was held in support of young families, who are graduates Mercy Houses, raising the prestige of the family and family values and promoting responsible parenthood among them.

Guests of the event were representatives of government departments and agencies: the Cabinet of Ministers, Ministry of Education, Ministry of Higher and Special Secondary Education, Ministry of Health, Women's Committee, the National Center for Social Adaptation of Children Foundation, "Mahalla" Foundation, Association Center "Family", NGO "Alla uyi ", Association of Family and Child Support Association “SOS - children's Village”, etc.

The campaign took place in two stages. In the first stage, young families received advices from various organizations such as family psychologists, lawyers, Mahalla Fund, Women’s Committee, Family Center, NGO "Alla uyi" and others.

The second stage included a presentation of gifts for couples from the Fund, as well as musical performances by stars and students of Mercy Houses.