Tashkent, Uzbekistan (UzDaily.com) -- Negotiations have been completed and an agreement signed between the Dubai-based travel company Holiday Factory and the Embassy of Uzbekistan to actively promote the Uzbek route for Emirati tourists during the summer holidays, Dunyo reported.

In accordance with this agreement, information work will be carried out by online and offline media marketing methods throughout the UAE. As a result, by mid-September this year, 1000 real tourists will be sent to Uzbekistan.

During the signing ceremony, Irfan Djokovic, founder of the Holiday Factory travel company, and Sandra Demrich, director of management, exchanged views on the stages of information promotion and prospects for further cooperation in this direction.

Based on the data obtained at the end of the meeting, based on the results of the initial campaign work, Emirati tourists showed a high interest in Uzbekistan. At the same time, the Emirati side reported that only 150 tourists had purchased tour packages to Tashkent for the weekend, during the upcoming Kurban Hayit.

The Holiday Factory management noted that the Indian tourism market is currently experiencing a flow of middle-level tourists that was observed in the Chinese market 20 years ago. In this regard, the company announced that it plans to open its own office in India and began to study the interest of Indian tourists in Uzbekistan. Depending on the results of research and cooperation, the company plans to open a tourist service office in Tashkent in the future.

Following the signing of the agreement, the parties agreed to take all necessary measures to ensure the guaranteed number of tourists specified in the agreement, as well as at the end of each month to provide the embassy with information on the work done by the Holiday Factory, as well as on tourists sent to Uzbekistan from the UAE.