The First International Tashkent Digital Marketing Forum 2023 was held in Tashkent
Tashkent, Uzbekistan (UzDaily.com) -- On 19-20 March, the Hilton Tashkent City Hotel hosted the first international digital marketing conference and award ceremony for brands, agencies and digital content authors in 22 categories - Digital Marketing Awards.
The forum is the first largest event in the country dedicated to the issues of new opportunities for digital presence and brand promotion, organized by the Committee for the Development of Competition and Consumer Rights Protection of the Republic of Uzbekistan, the Marketing Association of Uzbekistan with the support of partners. The forum brought together more than 20 leading speakers from Kazakhstan, Kyrgyzstan, Russia, Belarus, Norway, Ukraine, who have many years of experience and work with the world’s leading brands.
The forum is an opportunity to show your achievements, share ideas and plans for the coming year, get to know the market leaders, see the best projects, products that will receive digital metrics forum awards based on the achievements of the past year.
During the two-day conference, there were presentations on how to create an effective digital strategy, what digital tools to use for a business, how to promote and sell on Telegram and AliBaba, how to influence the effectiveness of online advertising, how to build strong brands in digital, and many other interesting things. topics. Among the forum speakers were representatives of Yandex Advertising, SAP, Admixer, Wunder Digital, Alibaba.com, Beeline.
On the forum, a large block is devoted to influencer marketing. It’s no secret that more and more brands are turning to famous personalities, bloggers, influencers and celebrities for advertising.
The special guest of the forum is Jan Topless, the author of the popular science YouTube channel Topless with 6.11 million subscribers. Videos with popular content gain an average of about 11 million views. Jan publishes popular science videos on physics, astronomy, biology and other sciences, as well as art, culture and socially significant topics such as the concept of gender and generational theory.
Diyor Mirzaakhmedov, Forum Organizer, Chairman of the Board of the Marketing Association of Uzbekistan, said:
“We have created a new annual platform for communication and presentation of new and established companies providing services in the field of digital marketing, active and popular brands that pay attention to digital and users of these same technologies, products and services. It is important that all business representatives and participants in the Internet communications market, from novice bloggers and SMM specialists to major investors, take advantage of this opportunity. Taking into account the opinion of each participant, the agenda of the following forums will be formed.”
Speakers and topics of Tashkent Digital Marketing Forum 2023:
Elyor Nadzhimitdinov, First Deputy Chairman of the Board of JSC "ANOR BANK"
Advantages of a young digital bank in the modern competitive financial market of Uzbekistan.
Ilya Balakhnin, Managing Partner of Paper Planes (Russia)
SOSTAC Model - 6 Steps to Create an Effective Digital Strategy
Ilkhom Sobirov, Head of Yandex Advertising Uzbekistan (Uzbekistan)
Yandex Advertising: insights, performance and analytics
George Held, Director of Digital Products at Veon (Netherlands)
"There is no prophet in his own country": Big data opportunities of a mobile operator in marketing and advertising in Uzbekistan
Denis Shubenok, Program Director of Optimization (Russia)
Search Marketing Optimization Uzbekistan Award
Alexey Kotkov, founder and CEO of Media Gate LLP (Russia)
Azizbek Yusufov, Managing Partner of the Marketing Communications Agency Mirror Management (Uzbekistan)
DATA TRANSFORMATION. Insights based on synergy of online and offline consumer data
Elena Vertikova, account director of RA Namba Media (Kyrgyzstan)
Modern IT tools for business in 2023
Vladimir Marinovich, founder of the Vverkh business school, expert in digital business transformation (Russia)
How to create a digital business development strategy?
Igor Kim, CEO Wunder Agency (Uzbekistan)
How to achieve digital maturity in 6 steps. Study of the level of digital maturity in Uzbekistan
Diana Laletina, founder of the international communication agency 2any1 (Kazakhstan)
Influence marketing for business
Alexey Ivanov, founder and head of the Customer Experience Laboratory (Russia) / Customer experience laboratory (Uzbekistan)
Why improve customer experience and how it affects the effectiveness of advertising on the Internet
Sergey Ivanov, Senior Business Architect SAP (Russia)
How to build digital marketing and add customer value
Georgy Lobushkin, media consultant, head of PR at Beeline (Russia)
Telegram for business in 2023: channel content strategy and performance analysis
Alena Vladimirskaya, Head of LAB Alena Vladimirskaya (Uzbekistan)
How to make a telegram channel effective for business without advertising costs
Artyom Tokarev, Head of Communications in Central Asia at LiveDune social media analytics and management service (Russia)
How do competitors help you earn more. Medieval analytics from LiveDune
Denis Roman, CEO and co-founder of We Digital communication agency (Uzbekistan)
SMM: difficulties and opportunities
Umid Gafurov, co-founder of the creative agency Tanish-Bilish (Uzbekistan)
Bloggers versus brands
Panel Discussion: Influencer Marketing: Trends and Challenges
Umid Gafurov (Uzbekistan), Yan Topless (Russia), Denis Roman (Uzbekistan), Diana Laletina (Kazakhstan), Chulpon Ashimova (Kyrgyzstan)
Jan Toples, author and host of the most popular educational project on Russian-speaking YouTube (Russia)
Boris Neiman, representative of Alibaba.com (Russia)
Features of a B2B Sales Funnel in ecommerce
Dmitry Pribysh, Managing Partner of TDIGroup CA (Belarus)
5 life hacks to make your digital campaign more creative and effective
Irina Overko, Chief Marketing Officer Admixer Advertising (Norway)
How to build strong brands in digital
On 20 March, the Digital Marketing Awards ceremony took place. For the first time, within the framework of the Tashkent Digital Marketing Forum, the most successful brands and agencies were awarded, as well as the largest awards for bloggers in 11 categories with the most resonant projects and publications in 2022.
According to the digital indicators of Instagram, Telegram for 2022, agencies and brands that create the most diverse, engaging, popular posts were awarded in 11 separate categories.
The awarding of the winners took place in partnership with the following companies that have digital metrics to determine the winners:
Tanish Bilish creative agency and Media Mahalya project
Optimization is the largest SEO conference in Eastern Europe and the eponymous award for achievements in search marketing.
Wunder digital is an innovative digital hub with global expertise.
LiveDune is the most popular service in the CIS for data collection and social media analytics.
Yandex Advertising is a service and product that helps to develop business on the Internet.
Digital Marketing Awards Winners
Choosing Yandex Advertising
Top performance ads among agencies in 2022
Top performers in display advertising among agencies in 2022
The best indicators in performance advertising among clients in 2022
Top customer display advertising performance in 2022
Wunder Digital Digital Choice Winners
Leader in SEO visibility ranking among bank sites in Uzbekistan in 2023
Leader in SEO visibility ranking among developer sites in Uzbekistan in 2023
Winners of the choice of the Optimization Uzbekistan Award
Leader in the search among sites of banking topics in Uzbekistan for 2023
Leader in the search among the websites of banks in Uzbekistan for 2023
The leader in the search among e-commerce sites on the subject of Uzbekistan for 2023
Leader in the search among online stores in Uzbekistan for 2023
The leader in the search among Uzbekistan sites related to real estate for 2023-
Leader in the search among Uzbek media sites for 2023
Analytics Service Choice Winners
The agencies included in the Rating of agencies and the top 100 in the Rating of brands according to the Marketing Association of Uzbekistan were analyzed.
Best Uzbekistan agency Instagram account for 2022
Agency in Uzbekistan with the most active Instagram followers in 2022
Agency in Uzbekistan with the most active and diverse posting on Instagram in 2022
The most active brand in Uzbekistan by the number of posts on Instagram for 2022-
Brand of Uzbekistan with the most popular post on Instagram for 2022
Brand of Uzbekistan with the most commented post on Instagram in 2022
Uzbekistan brand with the most engaging Instagram post in 2022
Brand of the Year of Uzbekistan with the most popular post on Telegram for 2022
Brand of Uzbekistan with the most viral post on Telegram in 2022
Brand of Uzbekistan with the most commented post on Telegram in 2022
Brand of Uzbekistan with the most engaging channel on Telegram in 2022
Winners among bloggers chosen by creative agency Tanish Bilish
“Best Content of 2022”
Best Educational Content: Languages
Best educational content: Technology
Best Educational Content: Photo and Video
Best Educational Content: Medicine
Best business content
Best Lifestyle Content: Photos and Videos
Best Lifestyle Content: Travel
Best Lifestyle Content: Fashion
Best Auto Content
Best Entertainment Content: Games
Best Entertainment Content: Music
Best Entertainment Content: Sketches
Best Entertainment Content: Experiments
Best Entertainment Content: Non-Fiction
Best sports content
Best Culinary Content
Best gastronomic reviews
Best Social Content
The results of the Digital Marketing Awards are reflected in the Marketing Rating of brands and agencies by the Marketing Association of Uzbekistan.
The organizers of the forum are the Committee of the Republic of Uzbekistan for the development of competition and consumer protection, the Marketing Association of Uzbekistan.
General Partner – ANOR BANK