Accor to expand footprint in the South Caucasus and Central Asia in 2023
Tashkent, Uzbekistan (UzDaily.com) -- Accor, a world-leading hospitality group, has committed to growing its presence in the South Caucasus and Central Asia by more than 60% following a series of strategic signings. In 2022 the Group signed 15 new projects under six hotel brands adding more than 2100 rooms to its existing portfolio of 24 hotels in these regions. Accor will open nine properties in this area in 2023, five of which were signed in 2022.
New Accor hotels will open in the well-known capitals – Baku, Azerbaijan; Tashkent, Uzbekistan; and Tbilisi, Georgia. The Group’s brands will also debut in picturesque resorts such as Kobuleti in Georgia, Charvak Lake in Uzbekistan, Tsaghkadzor in Armenia. The growth in the region is dominated by Accor’s globally renowned ‘glocal’ midscale brand Mercure, with six signings across the region in 2022. Mercure combines the strength of an international network of nearly 1000 hotels, with genuine and local hospitality experiences. A third of signings in 2022 was for the Group’s leading premium brands Mövenpick and Swissôtel, bringing a further five properties to the region in the coming years. This year alone, Accor will open three Mövenpick hotels and two Swissôtel’s in Georgia, Armenia, Azerbaijan and Uzbekistan, introducing the legendary brands with Swiss heritage in the new destinations and offering services according to the highest international hospitality standards.
In 2022, Accor opened five hotels in the South Caucasus and Central Asia, with a total of 619 rooms, ranging from economy to premium brands – ibis budget, Mercure, Novotel Living and Pullman – solidifying Accor’s presence and commitment to development in these regions and delivering great locations, designs and exclusive opportunities to guests.
“The past year has been successful for us in expanding our portfolio in the countries of the South Caucasus and Central Asia. We have entered the Uzbekistan market and signed seven landmark projects over the year with two hotels already open and welcoming their first guests. Accor has actively developed business in Georgia by opening flagship hotels in the capital and adding new projects to the opening pipeline. In addition, Accor has continued to expand our presence in Azerbaijan, Kazakhstan and Armenia. In 2023, we continue to drive growth in those countries and expect to sign more than 20 new projects, confirming and strengthening our leading positioning in the hospitality industry in the region,” – comments Alexis Delaroff, COO of Accor New East Europe. “We expect international travels to fully recover in 2023, with tourist flows going above the pre-pandemic levels in the region. I am sure that the opening of new hotels under the world-famous Accor brands will make a significant contribution to the development of the tourism industry, while our guests from all over the world will discover unique places and experiences in the South Caucasus and Central Asia.”