Mountain resorts "Amirsoy" and "Rosa Khutor" signed a Memorandum of Cooperation
Tashkent, Uzbekistan (UzDaily.com) -- The leaders of the tourism industry in Russia and Uzbekistan, the mountain resorts Rosa Khutor and Amirsoy agreed to cooperate.
The corresponding document was signed by Said-Vali Saidkhodjaev, General Director of Amirsoy JV LLC, and Sergey Khvorostyany, Deputy General Director for International Relations and Tourism of the Rosa Khutor Mountain Resort.
The memorandum envisages effective interaction to increase the awareness of resorts, popularize mountain tourism in general, outdoor activities, sports, and a healthy lifestyle. The joint activity of resorts in this direction will serve the purpose of increasing the tourist flow between the Republic of Uzbekistan and the Russian Federation and further developing friendly ties between the peoples of the two countries.
In accordance with the terms of the memorandum, the administrations of the Uzbek and Russian mountain resorts will use all available mechanisms to implement joint projects in the field of tourism and cultural and recreational activities, holding conferences, seminars and other events. At the same time, it is planned to provide mutual information, educational, methodological and advisory support. An important point of such activities is the exchange of statistical, reference materials and other data.
This will help the resorts in a better understanding of the features of ski, mountain, sports tourism in neighboring countries, which in the future will increase the recognition of Rosa Khutor among outdoor enthusiasts in Uzbekistan, and the Amirsoy resort among Russians. Representatives of the parties hope that, having studied the preferences and requests of potential tourists, they will be able to develop a strategy to attract Uzbeks, Russians and representatives of other states to partner resorts.
Said-Vali Saidkhodjaev, General Director of the all-season mountain resort Amirsoy, said: “We hope that our cooperation with Rosa Khutor, the best mountain resort in Russia, will become one of the stages in the global popularization among its population of the great historical heritage of Uzbekistan, known throughout the world. as a "pearl of the East". This will open up our country from a completely different perspective - namely, as a destination for active winter and mountain recreation. Uzbekistan today is developing rapidly along its own path, having an independent look and unique features of the Eastern mentality and hospitality.
The popularization of the Uzbek and Russian resorts will be facilitated by the development and implementation of joint discount programs, which will apply to both Amirsoy guests and those who come to rest at Rosa Khutor. For example, as part of one of these promotions, tourists who purchase a weekly ski pass at one of the resorts are entitled to a free weekly ski pass at a partner resort, provided they stay at a hotel located in this resort or in one of the hotels recommended by its partner administration."
Sergey Khvorostyany, Deputy General Director for International Relations and Tourism of the Rosa Khutor mountain resort, noted: “We are interested in developing cooperation with our closest neighbors, especially with one of the most advanced mountain resorts in the post-Soviet space. I am sure that we can have synergy that will affect the expansion of the circle of our guests, which is very important after a two-year pandemic. By signing the memorandum, we launched our cooperation and now we will open new destinations in the tourist markets of Uzbekistan and Russia. We have something to offer each other, specific marketing solutions have already been outlined that will contribute to the development of mutually beneficial relations.”