The project is directed at attracting attention of the population to high quality medicaments from herbs and form culture of treatment with use of herbal medicaments.

Fitoteka is the network of specialized departments in traditional drug stores with large number of medicaments and teas from herbs, used to treatment and prevention of various diseases. Similar departments work in some European states, Ukraine, Russia and Balrus.

The project consists of two directions – creation of specialized departments at drug stores and training pharmacists on phyto medicaments.

In November 2015, the companies launched Fitoteka at five drug stores of OXYmed. Within the second stage, five more Fitoteka were opened at OXYmed drug stores in Tashkent.