Tashkent, Uzbekistan (UzDaily.com) -- On 7 November, a meeting was organized between the Deputy Prime Minister - Minister of Tourism and Cultural Heritage Aziz Abduhakimov and the executive chairman of the Chinese company "Trip.com" James Lian at the Ministry of Tourism and Cultural Heritage of the Republic of Uzbekistan.

"Trip.com Group Ltd." The company was founded in 1999 and is headquartered in Shanghai. It is one of the world's leading online travel companies listed on NASDAQ and NKEX.

"Trip.com Group Ltd." The company provides a complete set of services including air and railway ticket booking, hotel, car rental, tours, visa support to 400 million users in 21 languages   in 32 countries of the world. It is also the world's leading provider of travel services for online platforms Dailymotion, Skyscanner and Qunar. The company covers more than 85% of China's tourism market.

The main goal of the meeting is to sign a memorandum of understanding between the company "Trip.com Group Ltd" of China and the Ministry of Tourism and Cultural Heritage in order to increase the awareness of Uzbekistan in China, widely promote the potential of tourism and increase the flow of Chinese tourists. is to sign.

Within the framework of the meeting, wide promotion of the tourism potential of Uzbekistan through the resources of the online platform "Trip.com", in particular, increasing the awareness of Uzbekistan (brand) using the marketing resources of a foreign company, the existing hotels in Uzbekistan, new tourist facilities, attention the issues of regular and detailed updating of information on places of interest, gastronomy, etc., placing the coordinates and information of newly built tourist objects on the GPS map, and long-term cooperation on increasing the flow of tourists were discussed.

Within the framework of the meeting, the executive chairman of the foreign company, taking into account the great potential of Uzbekistan in the field of tourism, promoted the tourist potential of Uzbekistan around the world on the "Trip.com" platform, conducted marketing research, and created new tourist destinations for Chinese tourists. 'creating destinations' said that it is planning to set up a PR company to promote our country to Chinese tourists as a top destination.

At the end of the meeting, a memorandum of understanding was signed between the Ministry of Tourism and Cultural Heritage and the company "Trip.com" in order to further strengthen cooperation in the field of tourism between Uzbekistan and China.