Meest China Opens New Offices in Ferghana and Samarkand to Expand Logistics in Uzbekistan
Tashkent, Uzbekistan (UzDaily.com) — Meest China, an international logistics company operating in the Uzbek market for over eight years, has announced the opening of two new regional offices in Ferghana and Samarkand. This step marks a logical stage in the brand’s expansion across Central Asia, where demand for direct deliveries from China continues to grow.
Meest China opened its first representative office in Uzbekistan in Tashkent in 2017. At the time, it became one of the first companies to provide Uzbek customers with direct access to Chinese marketplaces. Today, the company is focused on evolving market demands—convenience, accessibility, and broader regional reach.
"Before opening any office, regardless of country or region, we conduct thorough market research, focus groups, and assess risks and investments. But in the case of Uzbekistan, the decisive factor was customer demand. Based on client feedback, we decided to open hubs in Ferghana and Samarkand to make our services more accessible, convenient, and customer-centric for both businesses and individual orders," explained Olga Chuiko, Meest China’s Regional Director for Central Asia.
The new offices will also function as training and consulting centers, where clients can receive assistance in sourcing suppliers, verifying and consolidating goods, and developing their own businesses. The hubs are expected to host masterclasses led by Meest China experts and guest specialists in e-commerce and retail, specifically targeting business clients.
While continuing to focus on deliveries from China, the company is actively exploring new directions, such as South Korea, which is witnessing growing demand in Uzbekistan. Japan is also under consideration, where Meest China operates a warehouse that currently supplies the European market. At the core of the company’s strategy remains a tailored approach to customer needs—whether it's choosing a delivery route, country of origin, or product category.
"Over the past eight years, the Uzbek market has changed significantly: new directions have emerged, consumer demands have increased, and competition has raised service standards. Customers have become more selective and demanding—and that’s a good thing. Such conditions foster the best solutions and contribute to the growth of a strong trading culture,"
noted Olga Chuiko.
With the rise of e-commerce, digital platforms like Instagram and marketplaces, and the growing popularity of street-commerce in the region, consumers in Uzbekistan are increasingly turning to foreign products. The most in-demand categories include clothing, electronics, cosmetics, and home goods. There is also a growing interest in unique, high-quality, branded items that are difficult to find locally.
"Currently, around 70% of our orders come from the B2C segment, but we are actively developing B2B services as well, including API integrations and specialized warehouse management," added Olga Chuiko.
The new offices are already staffed with an operations manager, client relationship manager, supervisors, marketers, and customer support specialists. Further team expansion is planned in the near future.