This Media Campaign is intended to further promote gender equality principles in all spheres of life and reinforces the idea of importance of equal opportunities for all.

Representatives of Governmental organizations, United Nations agencies and other international organizations, as well as mass media are invited to attend the launch event that consists of a number of presentations and demonstration of the video film and video and radio Public Service Announcements (PSAs) developed in the framework of the Media Campaign.

In addition, the participants will receive the Media Campaign information kits that include all audio-visual and print materials supporting the Campaign, to further disseminate them among their colleagues and target audiences.

"It is crucially important to continue our efforts in regularly informing public on the need to follow equal partnership principles for continued development in all areas of life – family, household, work, social life and other spheres," commented Nuriya Tureeva, Deputy Chairperson of Women’s Committee of Uzbekistan. "We will continue working with such important outlet as mass media to further increase public awareness on this issue."

"It is impossible to live in harmony when there are no equal partnership opportunities," added Doina Bologa, UNFPA Deputy Representative and the spokesperson of the event. "We, at UNFPA, believe that our joint initiative with Women’s Committee of Uzbekistan will help further reinstating this message nation-wide through information products produced in the framework of the Campaign and with national mass media representatives’ support."