Tashkent, Uzbekistan (UzDaily.com) -- Within the framework of cooperation between Mastercard and the Tourism Committee under the Ministry of Ecology, Environmental Protection and Climate Change of the Republic of Uzbekistan, a workshop on developing innovations in tourism was held. This was the first event after Uzbekistan joined the Mastercard Center for Tourism Innovation in October 2023.

At the workshop, participants exchanged experience and best practices on using digital solutions to increase the competitiveness and attractiveness of the tourism sector of Uzbekistan.

The president of Mastercard for the CIS and Eastern Europe region, Yasemin Bedir, stressed that the company is a reliable partner of Uzbekistan in achieving its strategic goals in the field of tourism. He also expressed his confidence that Uzbekistan will be able to attract 9 million tourists by 2025, offering them a unique culture, history and hospitality, as well as modern and safe digital services.

“Uzbekistan with its bright culture, history and traditions of hospitality is a real pearl for travelers from all over the world. Therefore, the Mastercard Center for Tourism Innovation is aimed at helping the widest range of stakeholders in the tourism of Uzbekistan in the sustainable and inclusive development of the industry,” said Yasemin Bedir.