Tashkent, Uzbekistan (UzDaily.com) -- The inDriver company is rebranding and changing its name to inDrive, transforming into a group of companies and non-profit development programs. Its goal is to make people's lives more comfortable and easier not only in the field of passenger transportation, but also in other markets where direct transactions at fair prices are also possible.

The new name retains continuity and reflects the renewed mission and values of the company.

Started in 2012 as a popular response to the unfair pricing of taxi services in Yakutsk, inDriver has grown into a service through which users make about 4 million transactions per day around the world. The application operates in 707 cities in 47 countries on five continents and ranks second in the world among passenger transportation services in terms of the number of monthly installations of the Play Market and AppStore applications, with a total value of more than 150 million downloads.

As it has evolved, inDriver has moved beyond passenger transportation to become an urban services marketplace, where users search for jobs, book domestic services, intercity travel, delivery, and trucking. Along with improving existing services, the company will enter new strategic segments - fintech, food delivery, e-commerce, as well as develop large-scale non-profit development programs.

Independent Drivers is the name of the social media group, abbreviated as inDriver. The new company name inDrive is short for Inner Drive. It symbolizes the inner strength and drive stated in the company's mission - Challenging injustice (Challenge injustice).

Rebranding is not only and not so much external changes, it is new meanings and goals, a new mission of the company, its DNA.

We at inDrive believe that it is important to have strong intangible meanings in work that give energy and motivation to the team and strengthen the emotional connection of users with the brand, the company said.

inDrive intends to systematically search for markets and areas of life where unfair, non-transparent conditions have developed and offer alternative models, scaling them across the entire network of the service presence. We are talking about markets where the cost of services is determined by complex algorithms and opaque schemes, where, therefore, it turns out to be unfair. We believe that a price that users have directly negotiated can be fair. And we will try to provide this opportunity to as many people as possible in different countries around the world.

Based on its mission, the company and its shareholders will direct more and more resources to non-profit projects in the field of IT, education, ecology, healthcare, art and sports.

A number of such programs have been successfully operating for a long time. For example, the social and educational project BeginIT, which allows children from low-income families and orphans to receive an initial IT education.

Over time, the number of such projects will grow, it is important for us that access to services, education and other opportunities for growth and development is as fair as possible.

The first global advertising campaign of the renewed inDrive brand is based on the idea of humanizing technology. Unlike the industry-wide use of machine algorithms, the peer-to-peer inDrive application does not involve complex algorithms and opaque schemes. We believe that people can always negotiate directly with each other, so the principle of "people for people" (people to people) will remain unchanged. And now it is also reflected in the company's slogan - People Driven ("People rule!").