Tashkent, Uzbekistan (UzDaily.com) -- A key event in the hotel industry - HOTEL BUSINESS FORUM - will be held in Tashkent from 29 February to 1 March  2024.

The event, organized with the support of the Tourism Committee under the Ministry of Ecology, Environmental Protection and Climate Change and the Hoteliers Association, will become a significant event in the hospitality industry, a platform for business meetings, dialogue and exchange of experience for company representatives and leading experts on new trends in the industry.

The annual international event will take place from 29 February to 1 March 2024 at the InterContinental Tashkent Hotel.

The Forum focuses on developing and implementing innovative concepts, turning them into successful businesses from design to market.

It is planned to cover various issues, including green technologies, return on investment in franchises, the role of information technology, environmental aspects, and digitalization of services in the hotel business.

As part of the event, the National Hospitality Award of Uzbekistan will also be held, designed to identify the best enterprises in the hotel industry and increase the tourist attractiveness of the country.