This year, Ucell, a mobile operator of Uzbekistan, joined to the festival.

The festival aims at promoting the importance of safeguarding and reviving the traditional crafts, creating favourable conditions for the development of quality craftsmanship and the use of handicrafts to create income-generating opportunities, especially for women.

The agenda of the festival includes various trainings, master classes, exhibitions and fairs. It is also planned to organize show of works of the designers.