The first edition of Bella Terra was published in April 2002. The magazine was the first glossy magazine in Uzbekistan. From the first issue, the cover page had image of model.

The cover page was created by professionals – visagiste, stylists, and photographers. Photos were created by Ernest Kurtveliev, Pavel Kim, Elzara Muzafarova, Aleksander Borisov, Rinat Karimov, Armen Avakyan.

The exhibition will familiarize the visitors with 10-year history of the Bella Terra magazine.