Tashkent, Uzbekistan (UzDaily.com) -- ELLE – the world‘s number one female media brand – will make its entry into the Uzbek market, in June with its website and social media and in September with the magazine, thanks to a partnership between Lagardère Group, owner of the brand, and Gemina Publishing. 

With 45 ELLE editions around the world and an international network reaching more than 200 million people globally, the brand has the ambition to further strengthen the position of ELLE as one of the largest international women’s fashion, luxury, and lifestyle media brands in Central Asia.

ELLE O'zbekiston will be the first international publication to produce content in Uzbek. The brand has initiated an active recruitment drive for editors, journalists, digital managers, SMM managers, and other staff, who will be responsible for developing and localizing content, fostering collaborations, and engaging with readers.

The content will be published in three languages, including Uzbek, Russian, and English. Besides focusing on fashion, lifestyle, and culture, the project aims to support talent and empower women across the country.