Tashkent, Uzbekistan (UzDaily.com) -- A large-scale video project "Visit Uzbekistan Music" has been launched in Bukhara region. 

The project is aimed at promoting traditional and modern culture, as well as popularizing the tourism potential of Uzbekistan abroad through the work of representatives of modern Uzbek culture.

Within its framework, photography is planned in all regions of the country throughout the year. The first shooting took place in Bukhara.

In the wake of the COVID-19 pandemic, there is a growing trend around the world for music videos filmed in authentic locations around the world. For example, the British group Coldplay recorded a video concert with views of the historical capital of Jordan, Andrea Bocelli gave a concert in Milan’s Duomo, and composer Ludovico Einaudi played on a glacier in the Arctic Ocean. In Uzbekistan, this trend was picked up by the honored artist Toir Askar and the Safo group.

The shooting of the clips took place under the guidance of an experienced director Iste’dod Usmonov, who chose the monuments of the cultural heritage of Uzbekistan as the location for filming - the Summer Palace of the Emir of Bukhara "Sitorai Mokhi Khosa", the old city and the Kagan Palace.