For this reason many flexible adventurer journalists used this event as a ground for creating devised gossips and finding political connections.
If just state the facts as a news reason, the presentation of the Guli for Chopard collection was held on March 31 morning simultaneously at the show-cases of the Chopard and Guli stands in different pavilion of the BASELWORLD 2009 exhibition in Switzerland. On the same day at 2 PM was held the preview of the Guli for Chopard collection, attended by prominent guests of the BASELWORLD as well as some media representatives who released their news-stories right after that.
Participants of the event Carolina Gruosi-Sheufele, co-president of Chopard and Gulnara Karimova, the author of the collection made their comments for journalists.
"The idea of a joint project grew out of our friendship with Gulnara," said Carolina Gruosi-Sheufele. "I am very glad that it has been implemented. Now the limited series production Chopard, designed by Gulnara will be available in our company’s boutiques around the world."
The feed-back of buyers, who are the main valuers of quality and design of any collection was expressed in their active orders on different items designed by Chopard and Guli.
The collection attracted special attention by its original design in modern graphic shapes. As Gulnara Karimova, the author of the collection explained: "crossing lines creates volume heart shape and at the same time associated with the stylized nest which is the symbol of cosines"
This design was presented in gold of different colours with a variety of frames made of precious stones.
No wonder that such a successful project of two creative persons as Carolina and Gulnara makes angry envious people of both sides.