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Economy 05/05/2010 Carlsberg Uzbekistan launches production of Baltika No.7 Export
Carlsberg Uzbekistan launches production of Baltika No.7 Export
Tashkent, Uzbekistan (UzDaily.com) -- Carlsberg Uzbekistan, a brewery in Tashkent city, launched production of premium beer Baltika No. 7 Export on 5 May 2010. This product will become third brand of Baltika, which will be produced in Uzbekistan in line with the license of the Russian brewery.

Baltika No. 7 has stylish bottle, modern design and comfortable ring-pull and rich taste. The Baltika №7 beer is made from selective malt and rare hops and is distinguished for its special softness and fullness. The brand will be realized in Uzbekistan in 0.5 liter bottles and in draught through Сarlsberg DraughtMaster system.

Anton Artemev, senior vice-president of Carlsberg Group on Eastern Europe and President of Baltika Brewery OJSC, said: “Launch of Baltika No. 3 and Baltika No.9 in Uzbekistan showed that Carlsberg Uzbekistan has modern capacities, ready to support high standard quality of beer products. That’s why we adopted decision on expansion of production line, brewed in line with licensing agreement, and started to produce international brand Baltika No. 7 Export. This step will help to optimize expenses on distribution, promotion, sales and logistics of the brand, and make it more affordable for consumers in Uzbekistan.”

Yevgeniy Shevchenko, Carlsberg Uzbekistan Director-General, said: “Introduction of Baltika No. 7 Export to the market of Uzbekistan is strategic step of the Carlsberg Uzbekistan. We believe that premium segment of beer market has the most growth potential and launch of Baltika No. 7 will allow our company to strengthen position in this segment. At the same time, lovers of Baltika can taste new light beer of international level.”

Baltika No. 7 Export will be produced in line with the additional agreement to license agreement for production of Baltika brand, which was inked in May 2008 between Baltika and Carlsberg Uzbekistan. In line with the agreement, Carlsberg Uzbekistan will receive exclusive right to production, distribution and promotion of Baltike No.7 Export in Uzbekistan.

Baltika No. 7 is realized in over 50 countries of the world, including Germany, France, Spain, USA, Great Britain, Australia, UAE, China, etc. The brand is produced in Russia, Azerbaijan, Ukraine and Kazakhstan.

Carslberg Uzbekistan said the production of Baltika No. 7 Export is connected with export strategy of Carlsberg and positive trend in Uzbekistan. Currently, Uzbekistan produces licensed Baltika No. 3 Classic and Baltika No.9 Strong. Over 30,000 hectoliter of Baltika beer was produced in Uzbekistan in line with license agreement in 2009.

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