The agreement gives Carlsberg Breweries the exclusive rights to import, promote and sell the Corona Extra brand on behalf of Modelo. Until now, Corona has been distributed in Russia by a local importer.

According to Carlsberg, the new cooperation between Modelo and Carlsberg’s Russian subsidiary, Baltika Breweries, is an effective combination in the Russian market. So far the cooperation between Carlsberg and Modelo includes Modelo being the exclusive importer of Carlsberg beer in Mexico and distribution of Corona through Carlsberg’s subsidiaries in Italy, Switzerland, Malaysia and Singapore.

Anton Artemiev, senior vice president of Carlsberg Eastern Europe, said: "The second step in the development of the alliance of Modelo and Carlsberg covers important parts of the Eastern European countries which is a key strategic area for us. With Corona our portfolio will get a unique brand that has a well defined and strong growth potential."