Interactive Voice Response (IVR) systems of Beeline call center processed over 22 million calls in January-June 2010. Operators processed over 5 million calls. Main topics of the calls were tariff plans of Beeline, services and payment methods. Large number of calls was on broadband internet service under GolfSTREAM brand.

Oxana Modelova, head of Customer Care Service, said that IVR system processed over 76% calls, which is evidence for simplicity and plainness of the voice service. She added that the company always work on improving the system.