Unitel’s senior communications manager Oraz Abdurazakov said: “Beeline subscribers are attached to local music and we try maximally react to changes in music world of Uzbekistan. Ozodbek Nazarbekov can be names as real headliner in Svoya Melodiya. This summer, he held all records on popularity in our hit-parade.”

Svoya Melodiya service was launched in June 2007. The service allows to replace standard connection signal to popular melody, jokes or unusual sound. Currently, subscribers of Svoya Melodiya service are about 500,000 Beeline users.