The operator said that it signed partnership agreements with over 100 companies, which present discounts on Gold and Platinum privilege cards. Subscribers can also exchange collected points within programme to minutes, local and international SMS, as well as GPRS packages.

"Beeline Club has become one of the leading projects of 2010. We are glad that we managed to attract the millionth member before the New Year holidays. I'm sure that the bonus programme is becoming popular due to making communication easier and more affordable, and opens new opportunities for subscribers," Oraz Abdurazakov, Senior Communications Manager of Unitel LLC, said.