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Economy 13/01/2010 Baltika Breweries minority shareholders voted "for" licensed production in Kazakhstan
Baltika Breweries minority shareholders voted "for" licensed production in Kazakhstan
Tashkent, Uzbekistan (UzDaily.com) -- Baltika Breweries signed a license agreement for production of Baltika brands at DERBES Brewery Ltd in Kazakhstan. Baltika Breweries will hand over to Kazakh company right to use trade mark, know-how and technologies for production, sales and promotion of Baltika and Nevskoye brands in Kazakhstan. The agreement is valid till 2029.

Baltika Breweries and DERBES are part of Carlsberg Group. The agreement is directed at integration of business in Kazakhstan and reorganization of Baltika-Almaty with DERBES.

Anton Artemiev, President of Baltika Breweries: "License agreement between Baltike and DERBES promote and strengthen position of Carlsberg Group in Kazakhstan. The decision will help to balance brand portfolio and optimize expenses to distribution, promotion, sales and logistics."

Imrich Havris, President of DERBES Brewery Ltd: “Close cooperation with Baltika will allow us great opportunities for exchange of experience in such areas as marketing, quality control, decrease operational spending. The signing of agreement became possible after detailed joint analysis and partial improvement of production at the enterprise.”

Baltika Breweries supplies it products to Kazakhstan from 2000. In 2008, the sales of the company grew by 18% in natural expression and exceeded 9.5 million deciliters. Baltika brands are holding leading position in Kazakhstan and its share in general volume of sales account 79%. According to AC Nielsen, share or Baltika in Kazakhstan reached 24% in 2008.

Baltika Breweries is the largest FMCG producer in Russia and since 1996 it has been the leader of the Russian beer market. The Baltika brand occupies first place in Europe in terms of sales (Canadean, Euromonitor). The company comprises breweries in 10 cities of Russia and 1 brewery in Azerbaijan. It also has a wide brand portfolio. Baltika Breweries is the leading exporter of Russian beer: Baltika’s products are presented in more than 50 countries and its share of Russian beer export deliveries amounts to 70%.

DERBES Brewery Ltd is a company of Carlsberg Group, one of the leaders of the Kazakhstan beer market. Its brand portfolio includes the brands Derbes, Irbis, Alma-Ata, and Tuborg.

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