The gadget has all software notifications, which are included to Apple smartphones, including social networks, said Tim Cook, Apple’s CEO, at the presentation of new products.

The device has standard set of features, which are offered by watches, available in the market. The gadget will allow to manage music and read messages – SMS, emails, notifications from social networks, photo from Instagram, etc.

Apple Watch also allows to answer to phone calls and interact with voice recognition system Siri, according to Apple.

The device adapted for sport activities. The smart watches monitor physical activities of the user.

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins.

The price of Apple Watch is from US$349 to US$10,000 depending from size of display, material of the body and straps. The watch can work for 18 hours without charging.

Apple will start to sell its new product in ten countries from 24 April.