The logo depicts a stylised player, kicking a football from the east coast of Australia across country towards Asia. The ball also represents the Australian summer sun arcing west from Australia to Asia.

The four golden bands forming the map of Australia represent the four host cities. The design is embraced by the AFC holding device.

The logo reflects an event that will be a festival of football. It will be celebrated in January, the height of the Australian summer holiday season so the colour palette is warm, festive and embracing of all participants from across Asia.

The design reflects the fun and celebratory nature of the event with a strong sense of movement, energy and excitement.

The elements behind the inspiration include the joys of an Australian beachside summer, the festive atmosphere of bringing many nations together, a sense of adventure Down Under and most of all, evoking the sporting spirit and energy of the game.

The logo is full of dynamic movement, local colour and originality and it celebrates the word-class competitive nature of this great event, albeit with an Australian flavour.