A new project has been launched in cooperation with the Tashkent Metro
Tashkent, Uzbekistan (UzDaily.com) -- The State Committee for Tourism Development of the Republic of Uzbekistan is working on a number of measures to develop domestic tourism along with attracting foreign tourists. As a new initiative, the Committee began work on a new project in conjunction with the UTA MEDIA Group advertising agency.
The Tashkent metro is estimated to serve more than 250,000 people per day, and 70 percent of them aged 15 to 64 years. The partner company specializes in the installation of modern advertising screens and promotional products inside subway cars, city buses and gas stations in Tashkent. A committee with the support of this company posted tourist videos in the Tashkent metro.
These videos were provided by UTA MEDIA by the State Committee for Tourism and during the day these videos will inform residents and guests of our city about the tourism opportunities of our country.
Soon, through the videos, quizzes will be played, for the winners of which trips will be organized to different regions of Uzbekistan. Therefore, be sure to watch travel videos when using the services of the subway.
To date, the UTA MEDIA Group in the Tashkent metro has more than 800 screens. This means that advertising in the metro is a convenient platform for advertising goods and services of tourism enterprises (accommodation, tour operators, artisans and others).